Chatbots – can they replace your customer service reps?

chatbots

Chatbots are the future of digital engagement between businesses and their customers — and the future is here. The term still sounds a little out there, but it will soon be as familiar as “social media,” “digital marketing,” “smartphones” and…texting. A chatbot is a form of digital communication through a texting interface. Through chatbots, businesses …

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How marketing automation can propel your business to success

With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing. One area which is developing quickly is the use of marketing automation …

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Use database to drive sales

Customer databases are your very own personal and direct road to the people most likely to buy your services. Whether you think of it as ‘contact relationship management’, ‘customer relationship management’, ‘database marketing’ or anything else, you cannot afford to ignore it. It’s six times easier to keep an existing customer than to win a …

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How to know your target market like the back of your hand

Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go. Ask yourself: Who helps them or …

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How to write a newsletter

Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering good quality information that has a clear “what’s in it …

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Why you need a CRM

Very simply because you don’t want to limit your business to what you can store in your head. A CRM can store, manage and update all your clients and interactions in one place so nothing gets lost – most importantly sales opportunities. You may think you can manage your business with spreadsheets and emails but …

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How To Rank In Google Search

How important is website traffic to your business? If you rely on web traffic to generate leads and grow your business, then SEO needs to be on your radar. Paid ads are a great way to generate quick wins, but if you can optimise your site for search engines it’s like the gift that keeps on giving. The …

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How to use LinkedIn for Business: A Basic to Advanced Marketing Guide

LinkedIn has reached a user base of 500 million with 10 million active job listings, access to nine million companies, and more than 100,000 articles published every week. Other than that, Linkedin claims to have: 61 million senior-level influencers 40 million decision makers 10.7 million opinion leaders 6.8 million C-level execs 3 million MBA graduates This …

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