Business Owners

How marketing automation can propel your business to success

With the growth in the use of the internet and e-commerce in business today, we’re also seeing a whole new world of marketing techniques. As the saying goes, ‘if you snooze, you lose’, and this has never been truer especially with digital marketing. One area which is developing quickly is the use of marketing automation …

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How to know your target market like the back of your hand

Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go. Ask yourself: Who helps them or …

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How to write a newsletter

Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering good quality information that has a clear “what’s in it …

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Why you need a CRM

Very simply because you don’t want to limit your business to what you can store in your head. A CRM can store, manage and update all your clients and interactions in one place so nothing gets lost – most importantly sales opportunities. You may think you can manage your business with spreadsheets and emails but …

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Ingredients of a good online marketing strategy & plan

According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities.   As said by Chinese Philosopher Sun Tzu- “Strategy without tactic is the slowest route to victory. Tactic without strategy is the …

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