Planning

How to know your target market like the back of your hand

Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go. Ask yourself: Who helps them or …

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How to write a newsletter

Newsletters are an effective way to engage with your customers and everyone else who needs to know about your business. The style, content, format, and technology used to deliver and read these are changing every year. But by keeping up with the changes and delivering good quality information that has a clear “what’s in it …

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Ingredients of a good online marketing strategy & plan

According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities.   As said by Chinese Philosopher Sun Tzu- “Strategy without tactic is the slowest route to victory. Tactic without strategy is the …

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Why Email Marketing Should Be An Important Part Of Your Marketing Strategy

Because it gives the best return for your marketing $$ Annual research shows that email marketing has the highest ROI and the widest reach. Despite the rise in social media, email marketing is still the best for growing a business. According to McKinsey Email is 40 times more effective at acquiring new customers than Facebook …

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