Strategy

Chatbots – can they replace your customer service reps?

chatbots

Chatbots are the future of digital engagement between businesses and their customers — and the future is here. The term still sounds a little out there, but it will soon be as familiar as “social media,” “digital marketing,” “smartphones” and…texting. A chatbot is a form of digital communication through a texting interface. Through chatbots, businesses …

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How to know your target market like the back of your hand

Effective marketing requires a very good understanding of your target customer. Begin by writing the name of your target market, e.g. “Lower Hutt businesses of 5+ employees.” Then ask yourself these 13 questions to help you describe your customers and their behavior. Jot down your thoughts as you go. Ask yourself: Who helps them or …

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How to use LinkedIn for Business: A Basic to Advanced Marketing Guide

LinkedIn has reached a user base of 500 million with 10 million active job listings, access to nine million companies, and more than 100,000 articles published every week. Other than that, Linkedin claims to have: 61 million senior-level influencers 40 million decision makers 10.7 million opinion leaders 6.8 million C-level execs 3 million MBA graduates This …

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Ingredients of a good online marketing strategy & plan

According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities.   As said by Chinese Philosopher Sun Tzu- “Strategy without tactic is the slowest route to victory. Tactic without strategy is the …

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