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Use database to drive sales

Customer databases are your very own personal and direct road to the people most likely to buy your services. Whether you think of it as ‘contact relationship management’, ‘customer relationship management’, ‘database marketing’ or anything else, you cannot afford to ignore it. It’s six times easier to keep an existing customer than to win a …

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How To Rank In Google Search

How important is website traffic to your business? If you rely on web traffic to generate leads and grow your business, then SEO needs to be on your radar. Paid ads are a great way to generate quick wins, but if you can optimise your site for search engines it’s like the gift that keeps on giving. The …

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Why Email Marketing Should Be An Important Part Of Your Marketing Strategy

Because it gives the best return for your marketing $$ Annual research shows that email marketing has the highest ROI and the widest reach. Despite the rise in social media, email marketing is still the best for growing a business. According to McKinsey Email is 40 times more effective at acquiring new customers than Facebook …

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