Ingredients of a good online marketing strategy & plan

According to a study by Smart Insights, 46% of businesses don’t have a well-defined online marketing strategy, 16% of the businesses have a strategy but hey haven’t integrated it into their marketing activities.   As said by Chinese Philosopher Sun Tzu- “Strategy without tactic is the slowest route to victory. Tactic without strategy is the …

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Why Email Marketing Should Be An Important Part Of Your Marketing Strategy

Because it gives the best return for your marketing $$ Annual research shows that email marketing has the highest ROI and the widest reach. Despite the rise in social media, email marketing is still the best for growing a business. According to McKinsey Email is 40 times more effective at acquiring new customers than Facebook …

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